Best Sunglasses Brands In 2023: What Name Should You Look Out For?

Fashion trends come and go, and power rankings can change pretty quickly in the world of eyewear. Which sunglasses brands name will dominate the headlines in 2023?

The top 3 sunglasses brands for 2023: our picks

Here we go. Let's review the usual suspects. Let's see what the best eyewear brands have in store for the upcoming year. The nominees are...

1. Ray-ban

Ray-Ban. How can you not start from there?

Ray-Ban is unquestionably the most celebrated sunglasses brand in the world. Instantly recognizable in their hyper-famous aviator models, they've been rocking the world of eyewear for more than 80 years. Since Luxottica acquired the brand back in 1999, Ray-Ban sales have skyrocketed worldwide, and the trend doesn't seem to have come to a halt.

On September 9th, 2021, Ray-Ban launched their much-awaited smart glasses: the Ray-Ban Stories. They're cool - really cool - and they're probably the best smart glasses in the market as of now (here is a great review!). Despite the hype, and despite the huge investment in Research & Development made by Ray-Ban to enter the smart glasses market, we've got to admit it: we'd rather buy Ray-Ban's simple and iconic RB3025 way more than these futuristic new toys...!

And someone at Ray-Ban must agree with us, as the Ray-Ban sunglasses 2023 collection is going to be full of beautiful classic designs. Models like the unisex rb3016-clubmaster, for example, super classy in its green-on-gold variant (rb3016-1368g4). As a matter of fact, even more modern frames such as the unisex rb2140-1333g6, and the RB3565 Jack remain classic in their core. In fact, these sunglasses are perfect for just about any time. But hey, the new collection showcases some new and bold design as well: check out the brand new black Ray-Ban State Street!

To sum up: of course Ray-Ban is going to have a great 2023. What, did you think otherwise?

2. Tom Ford

Second in our list, but first in our hearts (!): Tom Ford! Here at LookerOnline we've come to love Tom Ford eyewear in recent years. Of all the sunglasses brands names out there, these are our absolute favorites! They're classic, yet modern. They're fashionable and refined, yet they fit pretty much every outfit, face, and occasion. We actually wrote a great article about Tom Ford just last month (Tom Ford Sunglasses: Everything You Need To Know): check it out if you want to learn a thing or two about the Tom Ford brand!

The Tom Ford sunglasses 2023 collection is going to be amazing, we know it already. And rightfully so. Take a sneak peek at the brand new Tom Ford Delphine for woman, here in black: ain't that something of beauty? Or see the new butterfly-style Tom Ford Chantalle in Havana with smoked gradient lenses. In the past years we used to get impressed mostly by Tom Ford collections for men, but as of now it certainly looks like next year's woman line is going to be truly special.

That is not to say that men should not expect great new models. On the contrary: let us introduce you the new Tom Ford Eric sunglasses. As usual, Tom Ford's read of classic designs is just unmatched. So long as they keep making these fine little works of art, who is ever gonna take them off the top 5 sunglasses brands list?

3. Gucci

Our third and last pick, arguably the world's most recognizable fashion brand: Gucci.

These are times of big changes and uncertainty at the Italian luxury powerhouse. With Alessandro Michele stepping down as creative director after 7 years of super-successful leadership, it's not sure what the future holds for the company. As a matter of fact, Michele had been with Gucci for 20 years. His tenure as creative director brought a maximalist and genderfluid aesthetic to the brand that shaped the course of the whole fashion world. Will Gucci keep on this track? Or will it revert to a more sleek and provocative re-branding instead, as it did under Tom Ford in the 1990s?

As of now, the first arrivals of next year's collection look... well, brand new! It seems that the new models are going to have more of a classic feel, markedly luxurious. Gucci's brand name in gold stands out big time. Take a look at the new unisex gg1188s. Do you like it? We love it! Also, check out the new Gucci gg1370s, available in some crazy variants as well, like the super-sober gg1370s-002...!

The golden brand name really seems to be omnipresent, as they placed it on the new gorgeous Gucci ski goggles even. These just look extraordinary, by all means. Can you imagine coming down your favorite sky slope wearing Gucci's?

If you're looking for something young and colorful, the new Gucci sunglasses 2023 collection is going to make you very happy, guaranteed. Try the gg1239s-003 for men, and the Havana gg1237s-003. And to all the women out there: you've got to see the latest oversized designs. Here's the gg0226s: light and bright, elegant and imaginative. How can you not love Gucci?

Best sunglasses brands: honorable mentions

Persol

Steve McQueen's personal favorites, 100-years-old and counting. The Persol brand name embodies style and refinement like very few others of its competitors. Premium eyewear craftmanship at its finest, Persol sunglasses are always going to be fashionable.

Persol 2023 collection is going to be all about super-light frames and crystal lenses. Driven by its never-ending search for the perfect eyewear, Persol has been launching some of the lightest and durable glasses as of late. The first glances we could take at the new arrivals for 2023 confirmed this tendency without doubt.

Check out the new po9649s-1170b1, here in blue. This design is as minimal and faultless as they get. Make no mistake, even the blue variant - not exactly the top-selling frame color, typically - is going to sell like crazy next year!

How about the new keyhole-bridged Persol po0649-1158q8 in beautiful tortoise? This is just pure style, folks! While others are busy trying to invent new crazy prototypes, Persol keeps trusting its legendary design history. And they win. And they'll keep winning next year, or so it would seem.

Take a peek at this lovely Phantos model for man, the Persol-po3152s-115731. Ain't it gorgeous? Young, light, unpretentious. And still as classy and unique as ever. Woman looking for an insider tip? Get yourself the new Persol po3287s with gradient lenses. Basically, you'd be buying your favorite sunglasses for the next 40/50 years of your life!

Carrera

Building on the success it experienced in 2022 with the launch of the CARRERA - DUCATI partnership, Carrera is projected to have a year for the ages in 2023. The iconic Italian brand (first born in Austria in 1956) that has shaped the history of eyewear design is as active and alive as ever, and going strong!

On November 6th, 2022, Italian racer Francesco Bagnaia won DUCATI its first-ever championship title in MotoGP. Until then, Ducati had come close to winning many times but never quite got there. This incredibly sought-after success arrived just a few months after Ducati decided to partner with Carrera. Is that just a coincidence, what do you think? We don't believe so! In fact, Carrera has a long history of extremely successful sports partnerships, starting from its association with Porsche back in the 80s. The company culture is all about competing and winning at the maximum level. Strong of this recent huge MotoGP success, you can be sure that 2023 is going to be super.

In the Carrera sunglasses 2023 collection you will find absolute gems like the Carrera-1043-s-807 with shaded polarized lenses. Made of extra-light stainless steel, these sunglasses are everything anyone would wish for: stylish, beautiful, light, and durable. Equally awesome, another masterpiece with polarized lenses that you should consider buying is the unisex black carrera-1045-s-003. If you're into something more extravagant, how about getting yourself the new unisex Carrera-flaglab? This modern white pilot frame is smoooooth!

You want to feel like you're part of the MotoGP paddock? Look no further than the new double-bridged Carduc-005-s-oit! Stainless steel and mirrored red lenses, for a bold style that has no equals. See the whole Carrera Ducati 2023 line. What do you think? Will Carrera get some love next year and position itself among the top-selling sunglasses brands? We're definitely leaning toward yes!

And the winner for the "Best sunglasses brands in 2023" category is...

Let's be honest: all of the above sunglasses brands names have the means to win this race. And we didn't even mentioned other great great players. Speaking of which, we'd definitely recommend taking a look at the new Prada, Versace, and Moncler sunglasses collections. In fact, they're all projected to have very positive returns in 2023, as their new collections rock! If you'd rather get yourself state-of-the-art sports eyewear instead, then you've got to see Oakley's new gigantic collection. After all, they're the top-selling eyewear brand in the world, together with Ray-Ban.

But you came here for the final verdict, we know. And the final verdict is...:

GUCCI!!!

Yes, friends. All things considered, we believe that Gucci is going to have a fantastic year, and it's going to ride this wave of change as gracefully and successfully as it has done for the past 30 years or so. What we've seen so far, from the new collection, was just beautiful, and more beautiful, and more beautiful. We absolutely love the new 2023 Gucci eyewear, and we're confident that you're going to love it too.

Do you think we're on the wrong track? Do you agree with us? Or do you believe we left out some brands that we should have included in our list? Let us know!! Follow us on Instagram and Facebook and let's share our passion for the world of eyewear and stay up-to-date on the latest fashion trends!